Google Requiring Websites to have SSL Certificates

This year, Google is going to start penalizing website owners who do not have an SSL certificate (websites with these will start with https:// instead of http://). For websites that accepts payments or collect information through input fields, this is an important feature, but for 2/3 of websites out there, it’s a somewhat unnecessary and […]

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Netflix Creates Original Typeface

It behooves many large brands with large marketing budget to commission a custom typeface for use in their brand marketing materials, especially if there is the potential for millions of people to see the advertisements. License fees for stock photography and typefaces can be very affordable for most businesses. However, these license fees are typically […]

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Interpretive Branding

An important question to ask yourself is “what does my brand say to other people?” We all have a clear idea of the message we think we are putting out into the world. Some sort of a combination of personal history and aspirations for the future. We do this for ourselves and with our businesses. […]

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Jägermeister and Your Brand

Jägermeister is shaking up it’s brand identity to appeal to a wider, non-frat boy audience. As explained in AdWeek, it’s encouraging people to “be meisters of their own lives” and live by their own rules. The campaign is, if anything, very cool looking… Modern, dark, edgy, beautiful people, intriguing locales. According to a recent article […]

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