Interpretive Branding

An important question to ask yourself is “what does my brand say to other people?” We all have a clear idea of the message we think we are putting out into the world. Some sort of a combination of personal history and aspirations for the future. We do this for ourselves and with our businesses. […]

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Jägermeister and Your Brand

Jägermeister is shaking up it’s brand identity to appeal to a wider, non-frat boy audience. As explained in AdWeek, it’s encouraging people to “be meisters of their own lives” and live by their own rules. The campaign is, if anything, very cool looking… Modern, dark, edgy, beautiful people, intriguing locales. According to a recent article […]

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Hidden Messaging in Logo Design

Logos can often be some of the most difficult pieces to design. They must convey volumes of information about a business, that people must be able to understand at a glance, so they can’t be overly complicated. They must be able to be reproduced across different mediums, on different backgrounds, and scalable to fit on […]

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#ADayWithoutAWoman

Thank you Kamala Harris for reminding us about the important role women serve in the design industry, providing creative support to all businesses and ventures! #ADayWithoutAWoman

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