Hidden Messaging in Logo Design

Logos can often be some of the most difficult pieces to design. They must convey volumes of information about a business, that people must be able to understand at a glance, so they can’t be overly complicated. They must be able to be reproduced across different mediums, on different backgrounds, and scalable to fit on the side of a building, or on a 3.5″x2″ business card. One great, but challenging, way to accomplish this is through hidden messaging through shapes, use of negative space, and color. Here are some recognizable logos, see how many secret messages you can find.

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