Jägermeister and Your Brand

Jägermeister is shaking up it’s brand identity to appeal to a wider, non-frat boy audience. As explained in AdWeek, it’s encouraging people to “be meisters of their own lives” and live by their own rules. The campaign is, if anything, very cool looking… Modern, dark, edgy, beautiful people, intriguing locales. According to a recent article […]

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Brand Growing Pains

All brands of all levels need to grow and adapt to a changing world. As target audiences age and pass on, new target audiences need to be appealed to.  Burberry, Nordstroms, Sea World and even McDonald’s all seem to be trying to do this to some degree or another. Sometimes successfully, sometimes not. It will […]

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