Case Study: The Phil Simon Clinic and The Phil Simon Clinic Tanzania Project Websites

SITUATION

In 2007, The Phil Simon Clinic at Huntington Hospital had a very outdated, non-functional website when they approached me about a redesign. They had specific needs which weren’t being met including ease of navigability, appealing to a number of audiences, and showcasing the HIV clinic they run in Tanzania as a separate but directly-related entity.

CHALLENGE

The Phil Simon Clinic felt that the ideal date for the launch of the website would be World AIDS Day, which was only six weeks away. Not only did this date have great meaning for the Phil Simon Clinic and the work they were doing, but it would also provide them sufficient time to use the site as a tool to raise money and support for their upcoming working trip to Tanzania. They also wanted the Tanzania Project section of the site to have an easily updatable blog and photo gallery for team members to use.

SOLUTION

I suggested a website with an aesthetically clean design that would appeal to most viewers and a much clearer hierarchy of information to help facilitate website navigation. In order to showcase their Tanzania Project, I created a microsite within the website using the same design, but changing out the logo, colors and imagery to ones more appropriate for the story the client wanted to tell. I incorporated a WordPress blog for the Tanzania trip volunteers to post their experiences relating to the trip and a photo gallery that the client could easily update.

RESULT

The website launched on-time and to rave reviews from clinic staff, volunteers, patients, and other medical professionals. The new website is modern, clean, and portrays The Phil Simon Clinic as a progressive, socially-conscious medical facility.

FALL 2017 UPDATE

The Phil Simon Clinic again approached me about recreating their two websites. After a decade, their old HTML-based websites were still functional, but in need of a major update in both design and to incorporate Wordpress site-wide, allowing for the client to be able to update all content as well as incorporating a mobile-friendly version of the website. While the previous designs were fairly dated after a decade, it was easily updatable to a more modern design aesthetic while still maintaining the colors and imagery of the original site, making the transition to the new websites simple for the client and visitors alike. 

Case Study: Interbath/Ondine Shower Head Packaging

SITUATION

Interbath/Ondine Showers had typically used 2-piece and 3-piece clams to be hung on peg board shelving for their retail store packaging. They felt that clear clam packaging was the best way to showcase their products to consumers. The clam packaging didn't tend to stand up by itself very well, but most retailers use peg board shelving for shower heads.

CHALLENGE

Lowe's home improvement stores was one of Interbath/Ondine's largest retailers and they had recently decided to go away from peg board displays to standard shelving and all packages sold within their stores would be required to be able to stand alone on these shelves without any physical support.

SOLUTION

The solution came about in the form of a clam/box hybrid package. Using an altered version of the clam Ondine was already using, we were able to design a box that encapsulated about 70% of the clam but was still able to showcase the product from the front and side. This also created an excellent opportunity to visually update the packaging artwork and fonts to create a stronger, more contemporary branding for both the Interbath and Ondine product lines.

RESULT

While the Interbath company didn't live long enough to see the placement of these packages on store shelves, the concept remains a strong example of being able to combine the needs of a client with the needs of their vendors.

Case Study: Monique Coleman Website

SITUATION

Actress Monique Coleman needed a new website designed in order to help her stand out from another well-known actress with a similar name and to help separate her personal/professional website from her non-profit organization.

CHALLENGE

Ms. Coleman was a self-professed "website trend follower" who had a new personal website designed and programmed every 6 months and was looking for a design that would be appealing and feel current for longer than that.

SOLUTION

During my initial meeting with Ms. Coleman, we had a conversation about the things and places she loved, what was important to her, and what types of things she didn't like. Early in the design process, she provided me with images she loved from a recent photo shoot. These pictures, along with my conversation with her, clearly pointed to an old New Orleans jazz theme. A little bit rustic with a lot glamour and romance.

RESULT

By going with the design theme that seemed so evident early on, I designed a website that Ms. Coleman was extremely happy with and kept in place for over two years, ending her "website trend following" streak.

Enter your keyword: