All brands of all levels need to grow and adapt to a changing world. As target audiences age and pass on, new target audiences need to be appealed to. Burberry, Nordstroms, Sea World and even McDonald’s all seem to be trying to do this to some degree or another. Sometimes successfully, sometimes not. It will be interesting to see where old world luxury brands like Tiffany’s, Neiman Marcus, and Waterford are 10 or 20 years from now and if today’s millennials will be interested in those brands in the future.